this project reimagined the existing the body shop brand for a contemporary audience, emphasising its activist roots while through louder, more confident brand style. i refined the core identity and built an expanded identity inspired by a quote founder Anita Roddick: "If you do things well, do them better. Be daring, be first, be different, be just." These values were turned into a manifesto-style brand values, creating clear, campaign‑ready visuals and language, while maintaining recognisability for existing customers.