The Hello Project is a student‑led initiative aimed at making campus feel friendlier and less isolating for students. I developed the visual identity, working closely with illustrator Martha Hill (@marthart.hill) and and the project founder Luke Savage (@wearekobbly) to create an approachable brand world and a set of playful mascots. I translated this into practical outputs for the Students’ Union, including social media assets and posters that keep the tone warm, simple and accessible so students feel comfortable reaching out.